Meet Phoebe

Hi there, I am currently a Human-Computer Interaction Design graduate student at IU Bloomington. Previously, I worked as a content designer at HONOR and a content specialist at a PR communication agency providing marketing strategies for clients including BMW, Rolls-Royce, and Jaguar Land Rover.

 

From 2013 to 2023, I worked as a marketing strategist and content designer in China, actively engaged in digital marketing strategies for over 30 communication campaigns for automobile brands and UX content design for smartphones. Working closely with the PM and UX design teams to advocate for refinements in defining design priorities and driving product directions, I found the interactive design process to be a fulfilling source of joy and excitement. That was the moment when I realized that I’m going to be a Product Designer.

 

In the past, I received a Master’s degree in English Translation and Interpreting from Liaoning University, and a Bachelor’s degree in Resources, Environment, and Urban Planning.